Built Jasper’s AI-powered email personalization platform, transforming CRM and conversation data into enterprise outbound campaigns through reusable agentic workflows.

Scaled multilingual content production through a high-volume Translation Agent embedded in Jasper Grid.

Built Jasper’s enterprise consumption billing platform for AI credits, entitlements, governance, pricing, and usage-based monetization.

Automated enterprise onboarding by generating brand, audience, and knowledge assets directly from customer websites.

Unified Jasper’s fragmented AI experiences into a simpler agentic platform spanning Dashboard, Chat, Canvas, Grid, Workflow Agents, and Task Agents.

Built an AI-native product operating system that automated recurring research, planning, analytics, roadmap, and executive communication workflows.

Created the enterprise activation framework that became Growth’s north-star metric and aligned teams around meaningful product adoption.

Built Jasper’s enterprise Style Guide platform to enforce terminology, grammar, voice, and company-specific writing standards across AI-generated content.

Built Jasper’s shared customer communications platform for notifications, announcements, banners, transactional email, preferences, targeting, and messaging governance.

Built an enterprise SEO Optimization Agent that combined Semrush intelligence with Jasper Grid to automate research and content improvement at scale.

Built Sift’s intelligent dispute resolution platform, combining evidence recommendations, win prediction, processor integrations, and workflow automation.

Built an AI-assisted customer intelligence workflow that surfaced meaningful adoption changes and generated executive-ready narratives from product usage data.

Built the processor integration strategy that enabled automated dispute ingestion and representment across major global payment platforms.

Improved Jasper’s self-service signup funnel through structured experimentation, instrumentation, and iterative conversion optimization.

Led the enterprise eCommerce platform strategy for integrating lease-to-own financing across retailer APIs, SDKs, extensions, checkout flows, and onboarding.

Designed a transparent lease cost estimator embedded in the customer journey before customers signed lease terms.

Relaunched Zappos Rewards as a new national loyalty program with customer opt-in, cross-functional benefits, and scalable lifecycle engagement.

Built personalized and transactional customer journeys using behavioral signals, triggered messaging, and commerce integrations at Zappos scale.

Defined a four-phase activation strategy to increase creation, sharing, and repeat use of custom agents built in Jasper Studio.

Designed a centralized intake and prioritization platform for marketing and creative work across Zappos.

Developed an enterprise AI maturity framework for prioritizing product investments based on organizational readiness and workflow sophistication.